AIFST online workshop: Marketing the health benefits of food products

Marketing the health benefits of food products

The opportunities of Standard 1.2.7 and the risks of the food-medicine interface

No matter the category of food product, consumers now expect it to be healthier and better for them. But marketing the health benefits of food products – whether they are true or not – can open up a can of regulatory worms. This half-day workshop will cover the following:

• The risks of a claim re-classifying a product from food to medicine.
• How format can impact on health marketing (i.e. can my food be sold in a pill, tablet, or capsule)?.
• How has the regulation of sports supplements changed?
• Distinguishing between high-level health claims, general level health claims and nutrition content claims.
• Knowing whether the Food Standards Code needs to be amended or not.
• How much scientific information is necessary to self-substantiate a health claim.
• Assessing whether your product is eligible to make health claims (i.e. do I need to meet the NPSC and what on Earth is the NPSC?); and
• Identifying pathways to market the health benefits of a product without making health claims.

This workshop is suitable for people working in regulatory, marketing, QA, R&D, NPD and legal at food companies, especially those responsible for approving key marketing claims.

Presented by CharlesFisher,  KHQ Lawyers – Principal Solicitor in Food & Beverage 

Charles is a Principal Solicitor (Food and Beverage) at KHQ lawyers. Charles is one of the leading consultants and trainers on food marketing, compliance, labelling, classification, licensing, safety and food crisis management. He has spent more than a decade staring at Australian and New Zealand FMCG regulations. He has facilitated thousands of innovative food, beverage, cosmetic and health products in reaching the AUNZ market, and have negotiated favourable outcomes with many industry regulators, including but not limited to FSANZ, DAFF, TGA, NSWFA and more.

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