Webinar: The Future of FMCG

The world is changing at a rapid pace, including our relationship with food and beverage brands.

The billion-dollar question is, how will these changes impact the Australian consumer; their attitudes, beliefs and purchasing behaviour?

For FMCG brands, now is the time to plan ahead for a new reality that will include a recession and consumers whose everyday behaviour has had its biggest upset in decades.

Drawing on a collection of almost 100 global and local reports, case studies, and insights from experts including McKinsey, Mintel, and Nielsen, we have curated a report that highlights seven key drivers of consumer behaviour. Reflecting on both the long-term trends and the short-term impact of COVID-19, this report speaks with the voice of the consumer, their lives and the role food and beverage plays.

Presenters:

Grant Davidson, Managing Director - Davidson Branding