COVID-19: FMCG trends & tips to gain a competitive edge during a crisis
Time: 12.30pm AEST NSW /VIC /ACT /QLD
Topic: COVID-19: FMCG trends & tips to gain a competitive edge during a crisis
The webinar will be looking at consumer & shopper response over time to COVID-19 to understand the impact it is having on attitudes and behaviours in general and specifically towards FMCG categories. We will consider the impact on brands, and provide some tips on how brands can survive (or even win) during and after the crisis.
Speaker: Becky Mead, PLAY MR’s Managing Director.
If you’ve met Becky, you’ll know she’s the living example of PLAY MR’s values: a kick-arse, can-do attitude; thoughtful; and committed to our (and our client’s) continuous improvement.
With 15 years of research experience, Becky has helped local and global brands grow while uncovering answers to their most pressing questions.
Contact Becky and the team at playmr.com.au/contact for a (virtual!) tour of their state-of-the-art facilities, chat all things research, or just to say g’day.
©Copyright 2020 Australian Institute of Food Science & Technology | Site by HighlandCreative.com.au