AIFST online workshop: How to confidently make voluntary marketing claims food
How does the Australian Consumer Law go beyond the Food Standards Code?
Most of the marketing of food products is not prescribed by regulation in Australia. So how can we confidently assess whether our products are “natural”, “vegan”, “good for you”, “sustainable” or “fresh”? The key is being able to assess your risk of breaching the Australian Consumer Law. This half day workshop will enable participants to:
- Identify who their “reasonable consumer” is.
- Assess what their expectations may be; and
- Know how much evidence we need to hold to substantiate our marketing claims.
We will look at recent regulatory actions on emphasising key ingredients, origin claims, sustainability, and packaging claims, and more.
This workshop is suitable for people working in regulatory, marketing, QA, R&D, NPD and legal at food companies, especially those responsible for either substantiating or approving key marketing claims.
Presented by Charles Fisher, KHQ Lawyers – Principal Solicitor in Food & Beverage
Charles is a Principal Solicitor (Food and Beverage) at KHQ lawyers. Charles is one of the leading consultants and trainers on food marketing, compliance, labelling, classification, licensing, safety and food crisis management. He has spent more than a decade staring at Australian and New Zealand FMCG regulations. He has facilitated thousands of innovative food, beverage, cosmetic and health products in reaching the AUNZ market, and have negotiated favourable outcomes with many industry regulators, including but not limited to FSANZ, DAFF, TGA, NSWFA and more.
