Food Safety Week Webinar: Look before you cook - how consumers read the food safety information on food labels

Food Safety Week Webinar: Look before you cook - how consumers read the food safety information on food labels.

This Australian Food Safety Week, 9 to 16 November 2024, the Food Safety Information Council is releasing its latest consumer research into how consumers read the food safety information on food labels.

This free webinar will discuss cooking and storage instructions as well as use by and best before dates. We will also compare improvements since we last did this research in 2013. We also have findings about the popularity and usage of air fryers (you’ll be surprised) and if people are finding and following cooking instructions for them.

Our Speaker: Lydia Buchtmann - CEO Food Safety Information Council

Lydia Buchtmann is the Canberra based CEO and since 1997 has headed communications for the health promotion charity the Food Safety Information Council. From 1997 to 2010 she headed the Communication and Stakeholder Engagement Section for the government regulator Food Standards Australia New Zealand (FSANZ). At FSANZ she worked on complex issues such as food labelling, consumer concerns about chemicals in food and genetically modified food as well as major food emergencies such as the melamine milk contamination in China. She established and chaired the Government Food Communicators Group of communicators from state and territory governments and New Zealand food regulators and was a member of a similar group linking communication experts from Australian, New Zealand, US and Canadian food regulators. Lydia has a Masters in Communication (by research) from the University of Canberra 2001. She is a Fellow of Communication and Public Relations Australia and is also a life member of the Media Entertainment and Arts Alliance.