Webinar: Sensory & Consumer Research in the New Product Development Process- An Open Forum

Webinar: Sensory & Consumer Research in the New Product Development Process – Open Forum Discussion

Join us for a webinar on what is Sensory & Consumer Science Research and what is the purpose/benefit of it in NPD?

Where does it fit into the NPD Cycle and what sort of questions can it answer?

What approaches can we consider?

Followed by an Open Forum Discussion.

Our Presenter: Jodie Hill, Research Director – Sensory Solutions

Jodie started her career as a Food Technologist and Research Scientist at the CSIRO studying off-odours and taints in food packaging.  Moving into the commercial world, Jodie took a role as a leading member of a Sensory and Product Guidance Team in a global FMCG environment.  Here, she gained sound experience and understanding of the requirements for guiding a cross-functional team from concept research to final consumer research, including the use of in-house sensory panels within the product development process.  

With a keen interest in current and cutting edge research techniques and a passion for extending the boundaries of sensory research, Jodie has gone from working within an FMCG environment, to designing and managing consumer research for major FMCG companies from an external perspective.  It is this thorough understanding and wealth of experience, combined with a real-world focus, which makes Jodie such a success in the development of quantitative and qualitative consumer research.  

Jodie has been with Sensory Solutions since 2003 and is certified as a Qualified Professional Researcher (QPR) which is peer group recognition by the Market Research Industry’s peak body.  Jodie is also a long term member of AIFST and involved with both the NSW branch and the Sensory & Consumer committee and is a Fellow of the AIFST.