Webinar -“It’s just pet food… right?”

“It’s just pet food… right?” 

“It’s just pet food, right?” how often we’ve heard this in the industry.  We also hear “how can this industry be unregulated?” … and we agree.

Food for your furry family members is purchased through a ‘human food lens’ and is the most ‘anthropomorphised’ animal feed due to the unique human animal bond. So, the challenge is to create a food and label that delivers an appropriate diet (sole food or snack), using food shared with or taken downstream from the human food chain, communicating benefits in a way that makes sense through that ‘human food lens’, and making it appealing to both the pet, and the owner.

“It’s just pet food, right?’… The making of food for our family members…

This informative webinar on Pet Food includes discussion on:

• The pet food naming conventions depending on ingredient content
• Claims of ‘Human grade’
• Processed pet food v’s raw diets
• The lack of regulation of the industry, and PFIAA’s push for a regulator
• The difficulty of achieving a complete and balanced diet 

Presented by John Karslake - President of the Pet Food Industry Association of Australia (PFIAA)

John is the Regulatory Affairs Manager for Mars Petcare Australia and New Zealand.  John has been working in the pet food industry for 18 of the last 21 years and is the President of the Pet Food Industry Association of Australia (PFIAA), chairs the PFIAA Standards and Technical Working Group, sits on the Executive Committee of the New Zealand Pet Food Association and is co-chair of the Food Safety and Trade Facilitation Working Group within the Global Alliance of Pet Food Associations (GAPFA).  John is currently working on a Standards Australia review group, leading the drafting for the review of The Australian Standard for the Manufacturing and Marketing of Pet Food (AS5812).