MACADAMIAS – OUR INSPIRING INDIGENOUS INGREDIENT
Everyone loves the moreish buttery flavour and satisfying soft crunch of a macadamia – but it’s not just our tastebuds that appreciate them. Every time you enjoy a macadamia, you’re doing your body, mind, and mood a whole lot of good.
The Australian macadamia industry recently completed its largest quantitative consumer insights study to date. It took a deep dive into the minds of consumers to uncover current perceptions, expectations and habits around macadamias, food, and health. This webinar highlights key consumer insights and shares how macadamias are uniquely positioned to meet the needs of today’s consumers. The webinar also looks at the Top 21 macadamia products of 2021, demonstrating the fertile innovation ground and the compelling marketing messages opened up using macadamias as an ingredient.
Throughout this informative webinar, our presenter Jacqui will cover:
- All about Australian grown macadamias
- Consumer research insights
- How macadamias support health & wellbeing
- Macadamias: the inspiring ingredient
- Gen Z: Innovation hotspots
- Top 21 macadamia products of 2021
Presenter: Jacqui Price
Jacqui is a marketing professional with over 20 years’ experience. Currently Jacqui manages the Australian macadamia industry’s $2 million annual marketing program. This is a complex program involving domestic and international marketing, category building, promotion, advertising, and brand development.
Jacqui has extensive experience in marketing, brand strategy, and new product commercialisation in the food, agribusiness, and beverage industries. She has worked with a diverse range of large, well-respected brands and companies covering retail, foodservice, manufacturing, and business to business, and holds a Masters of Business (Marketing). These household brand names include Nestle, Amcor, Birds Eye, Leggos, Edgell, and Buderim Ginger.
