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Sharon Natoli: Communication Insights for Connecting with Consumers in 2021

  • 24 Feb 2021
  • 1:00 PM - 2:00 PM

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Sharon Natoli Webinar: Communication Insights for Connecting with Consumers in 2021

Date: Wednesday February 24th 

Time: 1:00pm - 2pm (AEDT)

CPD Points: 1

OVERVIEW:

Consumer culture has shifted from an expectation that businesses will operate from a command-and-control framework, to one where connection and collaboration is highly valued.  This puts effective communication at the centre of everything we do. The words we use, the tone we adopt and the way we deliver our messages are critical ingredients for developing meaningful relationships, generating brand loyalty and ultimately, increasing product sales. However, in a world of content overload, the battle for attention means traditional ways of communicating are no longer enough to cut through the clutter. To assist in identifying the gaps and directing your focus for the year ahead, in this webinar Sharon Natoli will share communication insights for connecting meaningfully with consumers in 2021.

Learn:

  • Key elements of a communication strategy to attract consumer attention
  • How to communicate to develop loyalty in a crowded and noisy market
  • Why how you and your brand speaks is as important as what you and your brand says
  • Creating content that resonates with today’s more conscious consumer
  • Considerations when selecting an effective brand spokesperson

As a result of attending this webinar, you will have new insights and strategies, and the inspiration to apply them to your 2021 communication strategy.

About Sharon Natoli

Sharon Natoli is a dietitian and Director of Food & Nutrition Australia, who has 30 years experience assisting some of Australia’s and the world’s leading food businesses to identify, apply and communicate health and nutrition related claims on pack and in advertising and communications.  She has an innate ability to interpret the science of nutrition within the constraints of the regulatory environment, and to work with her clients to develop claims that are both meaningful and compliant.  By doing this, Sharon assists organisations to connect with consumers in a way that ensures currency and relevancy while contributing to the long term development of brand trust and loyalty. 


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