DR HEATHER HAINES
Heather has a strong applied science background, having spent more than 35 years as a microbiologist. She has worked in the areas of (human) diagnostic microbiology, education and training, food safety research and food safety policy. While working in the Food Safety Unit of the Victorian Department of Health, she managed projects to deliver tools for food businesses and staff to improve food hygiene, to improve the Victorian government food surveillance activities, and contribute to national initiatives on food surveillance and food safety research. Examples include the first version of the free online food safety learning tool ‘Dofoodsafely’ and a food surveillance app which is used by many local government officers in Victoria. Latterly her role, and that of her team, at the department was to analyse proposed amendments to the Australia New Zealand Food Standards Code, then brief to and support senior officers and representatives of the Food Ministers’ Meeting in their deliberations on these amendments, with the imperative of protecting the health and safety of consumers.
Heather completed a Bachelor of Applied Sciences (Medical Laboratory Sciences) and later a Master of Applied Science (Applied Microbiology and Biotechnology – Food Stream) at RMIT. Her PhD studies were undertaken at the University of Tasmania, supported by scholarships from Meat and Livestock Australia (through Mintrac) and the (then) Department of Agriculture. She has been a longstanding Professional Member of AIFST, involving periods on both the Victorian and Tasmanian Committees, and is a member and previously a Victorian committee member of Australian Society for Microbiology. She is a member of the Australian Institute of Company Directors.
Bronwyn is a senior marketer and specialist in digital transformation and food innovation specialist. She has more than 30 years’ experience transforming and positioning for growth, many well-known, iconic global food brands across Fast Moving Consumer Goods (FMCG) to Retail/Quick Service Restaurants (QSR).
She is a recognised leader for new, brave, disruptive campaigns. Such as the introduction of the McDonald’s digital menu and the transformation of the in-store experience, in which she played an instrumental role.
And strategically, her leadership to transform business can be seen in her close to 10 years’ experience as Global Marketing Director and Chief Marketing Officer for YUM Brands - KFC, Taco Bell and Pizza Hut Canada – where she grew the brands globally from Canada to the Europe to Asia.
Her experience in strategy development and execution extends beyond transformation and growth to customer experience across all touchpoints including digital, especially within Retail/QSR.
Other notable food experience includes her integral part in the team which secured the Victorian Government’s support for SPC Food Manufacturing transformation for Coca-Cola Amatil.
Bronwyn is a graduate of the Australian Institute of Company Directors (GAICD) and of University of NSW –Bachelor of Commerce (Marketing). And she is a Certified Practising Marketer (CPM) with Australian Marketing Institute (AMI).
She is currently Marketing Director for Mars Food Australia and is leading Australia’s favourite food brands including MasterFoods, Dolmio, and Uncle Ben’s across retail and food service channels.
Bronwyn’s is passionate about quality Australian sourced food and using these home-grown ingredients to inspire her own cooking journey. She loves to spend time teaching her twin girls the joy of great food and how home cooking and great food brings us together.